UA PERFORMANCE

Installs and the cost of them.

Daily volume, CPI by network, country tiers, what creatives are working.

Sprintlands

Last 7 days · 8–14 May

Updated 11:42 AM · 14 May 2026

Daily installs · 30 days

Stacked by network. Hover any column to see the breakdown.

CPI by network · 30 days

Lower is better. Watch for creeping unit cost.

Country tiers

Where installs and revenue land.

Installs by country tier

Revenue weight skews more Tier 1 than install volume.

Tier 1

US · UK · DE · CA · AU · JP

85.8K

installs · $196.0K revenue

Install share

32%

Revenue share

62%

Tier 2

FR · ES · IT · KR · NL · SE

91.2K

installs · $82.2K revenue

Install share

34%

Revenue share

26%

Tier 3

BR · IN · MX · ID · PH · TR

91.2K

installs · $37.9K revenue

Install share

34%

Revenue share

12%

Creative	Network	CTR	IPM▼	CPI
01Lava floorC-1241 · Video 30s	Meta	4.42%	24.4	$0.77
02Rooftop chaseC-1240 · Video 15s	AppLovin	4.52%	24.2	$0.77
03Boss fight loopC-1243 · Playable	Google Ads	3.14%	23.7	$0.77
04First-time failC-1249 · Playable	Unity	2.89%	21.9	$0.77
05Skin showcaseC-1248 · Video 6s	Meta	3.30%	21.1	$0.77
06Coin stormC-1242 · Video 6s	Unity	3.03%	19.1	$0.77
07Daily rewardC-1244 · Static	TikTok	1.94%	18.7	$1.21
08Mini-game teaseC-1245 · Static carousel	ironSource	1.75%	18.5	$1.21
09Hardest levelC-1246 · Video 15s	Mintegral	4.54%	17.3	$0.77
10Power-up comboC-1247 · Video 30s	AppLovin	3.62%	17.1	$0.77