▪ DAILY BRIEFING
"AppLovin is doing your job for you. Pour more in."
AppLovin ROAS hit 1.62x over the last 7 days — a +18% lift versus the prior week and the strongest week the network has had on Sprintlands in three months. Unity is the inverse story: 0.71x ROAS and a CPI creep of +9%. Your "Rooftop chase" 15s video is doing 64% of the AppLovin install volume on its own; promote the variant to Meta and TikTok before the creative fatigues.
Generated 11:42 AM · today's spend, last 7 days context