Game PulseUA · LTV · OPS
Anya Mehta
UA Lead · Game Pulse
AM
COHORT ANALYSIS

What sticks.

Cohort retention, LTV curves, DAU/MAU, payback by network.

Sprintlands
Last 7 days · 8–14 May
Updated 11:42 AM · 14 May 2026
Retention heatmap · D1 → D30
Each row a cohort install date for Sprintlands. Green = sticking, red = bleeding.
LTV curves · D1 → D30
Cumulative revenue per user. Higher peak = better long-term users.
ROAS by day cohort · per network
ROAS realized at each cohort age. Watch which networks reach 1.0× fastest.