MONETIZATION

IAP and ads.

Where revenue actually comes from. By format, by country, by user.

Sprintlands

Last 7 days · 8–14 May

Updated 11:42 AM · 14 May 2026

Revenue split

IAP versus ad revenue, with the daily stack.

IAP vs ad revenue

18% IAP · 82% ad. Daily split below.

IAP SHARE

18%

$316.1K total

In-app purchases

$56.9K (18.0%)

Ad revenue

$259.2K (82.0%)

Ad formats and per-user revenue

Which formats earn, and how much revenue per user.

Rewarded video pays for the rest.

Rewarded video

62% of total impressions

Rewarded share

$28.14

Interstitial

28% of total impressions

Interstitial share

$13.06

Banner

10% of total impressions

Banner share

$2.28

Per-user revenue. Trends with country tier.

ARPU

$1.18

average per user, D30

ARPPU

$98.23

1.2% conversion to paying

By country tier

Tier 1

$2.18

Tier 2

$0.97

Tier 3

$0.40